To promote the Pepsi Refresh project in Sweden, we created a blind football initiative with the potential to change everyday life for the visually impaired community.

Tracking technology is used to get the position of each player in real time. This information is fed into an iPhone located on each player's head and converted into a sound landscape of binaural 3D sound.

Sounds were created for things important on the pitch like the nearest players, the ball and the goals. The gyro and compass in the iPhone allow players to locate where the sounds come from when they move their head.

The mobile app enables you to see with sound.

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