To promote the Pepsi Refresh project in Sweden, we created a blind football initiative with the potential to change everyday life for the visually impaired community.

The technology enables you to see with sound.

See the documentation at the project site.

As a first test, we arranged a football match between a team of visually impaired players and former professional footballers. How would they perform under equal conditions,
in a match where no one can see?
Tracking technology was used to get the position of each player in real time. This information was fed into an iPhone located on each player's head and converted into a sound landscape of binaural 3D sound.
Sounds were created for things important on the pitch like the nearest players, the ball and the goals. The sensors in the iPhone allow players to locate where the sounds come from when they move their head.