Client: Playground Outdoor Equipment Stores
Title: Play for sale
Playground is an outdoor equipment store in Sweden. For this years' autumn sale we created a campaign to live up to Playgrounds' name. For years, their claim have been "The store that tells you to get out". So we did, and challenged people to work for theur discount by doing what they love.
We claimed some of the adventures around Stockholm and named them our "Playgrounds". For example, Playground No. 5 is Ekoberget, one of the best climbing spots in the region. We wanted to make people go out and earn their discount.
We used the most popular location based service in Sweden and created spots at all the Playgrounds, all to make check ins mean something. For every check in, people was got additional discount in the store. The bigger the adventure, the bigger the discount.
While others use these services to draw traffic to the stores, we encouraged people to do what they love and made sure to be there while it happened.
View demo of entry: playgroundstores.com/playforsale