Client: Stockholm Pride Festival

Title: How hetero are you?

Since the start in 1998, Stockholm Pride has grown into the largest Pride celebration in the Nordic region.

This yearıs theme HETERO focuses on heteronormativity and how it affects homosexuals, bisexuals and transpersonıs every day life, what consequences it brings and how it affects society as a whole.

This site analyzes your Twitter account giving an percent assessment of How Hetero you are based on your latest 200 tweets.

We wanted illustrate the fact that everyday words used in conversations can be perceived as potentially discriminating to people with different sexuality preferences.

Result: The world´s most Twittered link two days in July 2009.